Marketing
ZALORA will help to promote your shop through newsletter, campaigns, SEO, Google Ads, Facebook and social media.
- Constantly upload new products
Upload as many new SKUs as possible. With constant new uploads, it will ensure that your products are constantly at the top of ZALORA site page, keeping you on top of the mind of consumers. An effective strategy to this would be to upload your products bit by bit, so that consumers will constantly see your products on the new arrival page. - Competitive and affordable prices
Ensure that you provide the best price that has a competitive edge as compared to other suppliers. - Do appropriate markdowns on aging inventories
- Always consider the valuable proposition of your products
Online business is a business where customer impression depends on quality images. Always consider the quality of your product photos and make it as professional as possible. Head over to The Seller Academy to find out various ways you could improve your product proposition via images and your product naming conventions - Join our Campaign
ZALORA constantly have campaigns which sellers are encouraged to take part in. Look out for updated news on these campaigns via our Newsfeed communications and take the chance to increase your visibility and sales for your shop.
The products are in the front page automatically sorted by Popularity. The logic of Popularity is counted by the combination of freshness of the products, depth of the stock, good catalog images, high CTR (click through rate - how many times customers click on the product to view the product page) and good performance on operations.
Yes, you can do a special promotion for your shop. Send in your promotion proposal one week (is this enough runway for internal coordination?) prior to the Contact Form under Marketing > Sale Campaign and we can discuss on possible cross-marketing support for your shop.